Socios.com, an organization devoted to the event of fan engagement tokens for sports activities organizations, has revealed that it’ll make investments $100 million within the digital enterprise of soccer workforce FC Barcelona, Barca Studios. The funding will give Socios.com 24.5% of the stake within the digital division of the membership and can permit it to reshape the metaverse and Web3 methods of the division to incorporate extra income streams.
Socios.com to Put money into FC Barcelona Metaverse Division
Sports activities golf equipment at the moment are making an attempt to diversify their income streams by stepping into the metaverse, grabbing the eye of VC corporations within the course of. Socios.com, an organization that designs fan engagement instruments for sports activities golf equipment, introduced it’ll make investments $100 million into the metaverse, NFT, and Web3 division of the soccer membership FC Barcelona, referred to as Barca Studios.
With the funding, Socios.com will obtain a 24.5% stake within the talked about firm, because the membership introduced, and it’ll permit it to “speed up the membership’s audiovisual, blockchain, NFT and Web3 technique.” This capital inflow will permit the corporate to deal with growing new merchandise that embrace these new applied sciences to construct new long-term income sources.
In response to Socios.com, Barca Studios will now have entry to its Chilliz Chain, a brand new blockchain that can permit builders to concern NFTs and fan tokens, and construct defi merchandise and play2earn video games.
Alexandre Dreyfus, CEO of Socios, said:
Barca Studios can now leverage our know-how, experience, and international scale to assist roll out the Membership’s Web3 content material technique and ship new long-term income streams that can profit the membership for seasons to return.
Because of this announcement, the value of $BAR, the official token of FC Barcelona, rose by near 50%, going from $5 to $7.20. The fan token permits holders to have a say in sure choices through the Socios.com voting app.
Metaverse Progress Alternatives
The soccer membership has been captivated by the metaverse and new applied sciences like NFTs since earlier this 12 months, when it introduced the launch of a devoted unit to develop merchandise within the space. On the time, Joan Laporta, president of FC Barcelona, said that its digital focus was a really important a part of its development technique.
Laporta said:
We need to generate new alternatives for development. Our purpose is to win titles and to make our followers pleased, however we additionally must revenue from alternatives within the sports activities business. It’s a matter of survival.
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