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A brand new subscribe button will direct customers away from the Netflix app and onto its web site to arrange new subscriptions.
In March, Apple knowledgeable builders that it could enable “reader” apps to supply a hyperlink to an exterior web site so customers can create and handle accounts exterior of the App Retailer.
Reader apps are outlined as software program that shows exterior content material on iOS, together with beforehand bought movies, music, magazines, newspapers, and books.
When tapped, the button warns that the transaction is not Apple’s duty and that customers will be unable to handle their subscriptions or request refunds by way of Apple.
Typically, Apple bans exterior hyperlinks — notably to alternate fee platforms — as a part of its anti-steering insurance policies on the App Retailer. Following an investigation from the Japanese Truthful Commerce Fee, Apple was pressured to make a change to its in-app hyperlink coverage to adjust to new guidelines in Japan.
Though the change was Japan-focused, Apple stated in September that the up to date pointers would apply worldwide.
Apple has been below hearth for its anti-steering insurance policies globally. For instance, whereas it gained a convincing victory within the Epic Video games v. Apple authorized battle, one of many few rulings made towards Apple would ban the corporate’s anti-steering insurance policies. The Cupertino tech big has appealed that ruling.