The top of the yr is a superb time to replicate on and have a good time key milestones and occasions from the previous 12 months – each for crypto, and for our group. In 2021, Kraken charged forward in pursuit of our mission: to speed up the adoption of cryptocurrency so that you just and the remainder of the world can obtain monetary freedom and inclusion.
We celebrated our 10-year anniversary, doubled our employees to greater than 2000 folks, and introduced modern services to market.
All of our work was achieved and all of our accomplishments have been made in assist of our mission, for the good thing about you, our purchasers. Under we take a more in-depth have a look at how what we’ve achieved in 2021 issues to you and take a glimpse on the yr forward.
Bringing crypto to the folks
In June, we launched a redesigned homepage together with the model new Kraken app that includes a quick, straightforward and handy crypto shopping for expertise utilizing Apple Pay and Google Pay. We grew our crypto market by itemizing 42 further tokens, giving our purchasers extra methods to diversify their crypto portfolios. And, we utterly overhauled our how one can purchase bitcoin web page on Kraken Be taught, making it that a lot simpler to leap into crypto with the primary, most well-known and dominant cryptocurrency on this planet.
For purchasers trying to diversify their holdings into extra cutting-edge alternatives, we launched assist for Polkadot (DOT) and Kusama (KSM) parachain auctions – changing into one of many solely main crypto exchanges on this planet to take action. Kraken purchasers can now grow to be early adopters in these fast-growing ecosystems, assist your favourite crypto tasks, and earn rewards all whereas benefiting from Kraken’s world-class safety, intuitive person expertise and seamless integration with our alternate. Be taught extra about how parachains work.
And, that’s not the one manner our purchasers earned huge rewards on their tokens this yr. In 2021, Kraken’s staking service grew greater than ninefold and paid out over $500 million USD to purchasers staking their crypto on our platform. We additionally elevated our variety of staking choices to 9 premiere Proof of Stake protocols together with Cardano (ADA), Algorand (ALGO) and Solana (SOL).
Our efforts to gasoline world crypto adoption prolonged to crypto firms as properly with the launch of Kraken Ventures. This initiative offers funding and experience to the subsequent technology of innovators within the broader crypto ecosystem, of which you, our purchasers, are part of. The scope of tasks we supported covers fintech, crypto firms and protocols, and decentralized finance (DeFi), in addition to tech firms creating AI, Machine and Deep studying, RegTech, and cybersecurity.
Go to KrakenVentures.com to search out out extra concerning the thrilling work these firms are doing, or to use for funding.
Spreading crypto tradition throughout the globe and into the metaverse
In 2021 it turned abundantly clear that crypto has unfold far past the boundaries of finance.
In July, Kraken turned 10 years previous and in celebration, we sponsored Wyoming’s Cheyenne Frontier Days, one of many oldest and largest outside festivals and rodeo in the USA. Wyoming is the long run dwelling, and a key companion, of Kraken Financial institution. We’re grateful for Wyoming’s highly effective assist of crypto adoption and have been proud to support the local community with this sponsorship.
Commissioned mural on Kraken Financial institution in Cheyenne, Wyoming by native artist Jordan Dean.
Our efforts to convey crypto into tradition didn’t cease on the rodeo. United by the shared perception within the energy of crypto and digital property to alter the world, we requested a few of the world’s finest digital creators to share their imaginative and prescient of the long run, giving them a clean canvas to just do that in a UK-based out-of-home marketing campaign.
Then late in 2021, we made our first huge splash within the metaverse, sponsoring the Decentraland Metaverse pageant, a four-day celebration of music, tradition and creativity within the digital world of Decentraland.
Giving to assist a strong crypto group
In 2021 we continued to solidify our place and repute as one of many largest, most respected crypto exchanges on this planet – and some of the necessary methods we did that was by giving again to the broader crypto group.
Final yr, we donated $500,000 to honor tasks and groups conducting important work that contributes to the event and growth of crypto. This yr, we elevated our complete dedication to $700,000 in donations to assist blockchain developer schooling, groups educating regulators and advocating for crypto investor rights, and open-source innovators constructing out next-gen crypto infrastructure.
We made two contributions to help with essential Ethereum community upgrades and to the extremely anticipated migration to Ethereum 2.0. And, we additionally dedicated to assist the subsequent technology of crypto professionals with donations to Wyoming College and Black Bitcoin Billionaires.
We’re excited to assist all donation recipients as they proceed – or begin – to contribute to the gathering tsunami of worldwide crypto adoption. If you already know anybody that would profit from certainly one of our grants in 2022, contact us.
Delivering compelling crypto content material
This yr, Kraken Intelligence and Kraken Safety Labs created a few of our hottest content material of the yr together with a complete twelve-page information on how one can safely retailer your cryptocurrency, an in-depth analysis report that will help you perceive why NFTs maintain a lot potential, and a information on how one can defend your fingerprint from being hacked. Enroll for our newest market analysis and bookmark our Safety Labs’ web page to remain updated on our newest experiences and white papers.
Throughout social media, we have been blown away by the love our tweets obtained together with the Bitcoin S2F model diagram, the Kraken Doge meme Elon Musk shared and our CEO Jesse Powell’s mega-bullish bitcoin price prediction.
2021 marked one other pivotal yr for our unique video content material geared toward educating and provoking worldwide crypto adoption, together with our Polkadot parachain auctions defined merely.
And, in 2021, our Buyer Expertise group developed an abundance of recent sources to assist transition folks from fiat to crypto together with their most-read articles, Producing an API key and QR code for the Kraken Professional cell app and our internationally seen article The place can I exploit Kraken?
Rising to fulfill world crypto demand
This yr, we doubled our world shopper base and workforce to fulfill a deluge of recent curiosity in crypto. Of the 1147 workers who joined the mighty Kraken in 2021, we added three folks to key management roles together with:
- Mike Davidson, VP of Design. Mike’s enter will assist to form our model and improve person experiences.
- Pranesh Anthapur, Chief Individuals Officer. Pranesh will strategize and execute the scaling of our world workforce.
- Alex Chiocchi, VP of Product Administration. Alex will launch strategic enhancements throughout Kraken’s product suite.
Because the crypto trade and adoption continues to develop, Kraken plans to double our group once more to over 5000 folks by the tip of 2022. We additionally introduced the acquisition of Staked, an infrastructure platform that enables for safe, cost-effective, and non-custodial crypto staking in one of many largest offers within the historical past of crypto. If you’re captivated with crypto, head over to our careers web page to view our newest job openings.
As folks across the globe get up to the alarming devaluation of their fiat forex financial savings in 2022 they’ll proceed to flock to crypto in the hunt for new connections, new property and new experiences. We will likely be prepared, launching thrilling new services that may assist the entire world faucet into the limitless potentialities that crypto will convey. We are able to hardly anticipate 2022 to start.
Till then, dwell lengthy and HODL. 🙂
Comfortable New Yr!
-The Kraken Group