The worldwide attire producer will ship “A Choice As Massive As Texas” of branded attire for Longhorn college students, alumni and followers by way of a 10-year settlement
WINSTON-SALEM, N.C.–(BUSINESS WIRE)–HanesBrands, the world’s largest provider of collegiate fan attire, right now introduced a brand new relationship with The College of Texas at Austin to be considered one of its major attire companions. The ten-year strategic settlement will result in the event of a consumer-driven assortment of fan attire that gives Longhorn followers with “A Choice As Massive As Texas.”
Texas joins the College of Georgia, College of North Carolina, College of South Carolina, The Ohio State College, and College of Cincinnati as major attire companions with HanesBrands (HBI). The settlement awards unique rights within the mass, campus and native channels by way of 2032.
HBI, which owns the enduring Champion and Hanes manufacturers, will give attention to designing and manufacturing Texas fan gear for the native Austin market and nationwide supercenter and membership retailers. Texas may also proceed its partnership with Nike because the supplier of efficiency merchandise and particular fan merchandise for the Longhorns’ Athletics packages.
“Texas Athletics and Longhorn followers characterize the spirit, custom and management embodied by our Champion model, and we’re excited to be part of this modern attire technique,” mentioned John Fryer, HBI’s president of sports activities attire. “Along with the experiential Champion store at The Co-op, we’re delivering distinctive assortments of Longhorns gear to greater than 750 nationwide retailers’ retailer places. And we stay up for constructing on our promise of high quality and trend for Texas followers.”
Delivering on its dedication to elevating the Longhorn model, HBI has already accomplished work on a brand new, one-of-a-kind Champion store expertise at The Co-op in Austin. As well as, the corporate’s award-winning design middle of excellence created “Crimson River Showdown” attire that highlights the distinctive traditions that make the rivalry actually particular. The designs debuted this week and signify the primary of many retail packages anticipated in the course of the 10-year deal.
“HanesBrands is dedicated to considerably increasing the assortment and distribution of Texas merchandise, which enhances our fan-focused licensed merchandise technique,” mentioned Drew Martin, government senior affiliate athletics director for exterior affairs at UT-Austin. “We chosen HBI as a result of the corporate is invested in a real model partnership with the college and Texas Athletics as we work to supply ‘A Choice As Massive As Texas’ for Longhorn followers. We now have already seen a really optimistic fan response to the HBI attire – with close to file gross sales on our first soccer gameday.”
The brand new partnership with HBI follows an in depth evaluation of the Texas trademark licensing program and a aggressive proposal course of accomplished at the side of the college’s unique licensing agent, CLC. Along with these unique packages, Texas may also proceed to accomplice with different best-in-class licensees in key product classes to satisfy the wants of Texas followers.
HanesBrands (NYSE: HBI) makes on a regular basis attire that’s recognized and liked by customers all over the world for consolation, high quality and worth. Among the many firm’s iconic manufacturers are Hanes, the main primary attire model in america and Champion, an innovator on the intersection of way of life and athletic attire, together with fan favorites Various and Gear for Sports activities. HBI employs 61,000 associates in 47 international locations and has constructed a robust fame for office high quality and moral enterprise practices. The corporate, a longtime chief in sustainability, has set aggressive 2030 targets to enhance the lives of individuals, shield the planet and produce sustainable merchandise. HBI is constructing on its unmatched strengths to unlock its #FullPotential and ship long-term progress that advantages all of its stakeholders.
Carole Crosslin: 336-671-3704
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