WooCommerce retailers can start integrating their product stock throughout Google at no cost, Google introduced Wednesday (June 9).
The announcement impacts the 4.4 million retailers who use WooCommerce, and who will now have the ability to checklist their items with a couple of clicks and at no cost.
“Making it simpler for retailers who work with companions like WooCommerce to combine with Google purchasing options throughout Search, Procuring, Picture Search and YouTube implies that retailers of all sizes could have much more methods to get found,” Google stated in an organization weblog submit. “And buyers could have much more alternative as they make their purchasing selections.”
Google says WooCommerce sellers can add merchandise to Google, create free listings and promoting campaigns and monitor efficiency metrics, whereas by no means needing to depart the WooCommerce dashboard.
“With over 1 billion purchasing classes taking place per day throughout Google, this integration will assist retailers make extra connections with buyers who’re keen to find new manufacturers,” the corporate stated.
Google first introduced the combination in late Might, half of a bigger retail program that additionally entails retailers on GoDaddy and Sq.. That announcement adopted an earlier report that Google would combine with Shopify.
As PYMNTS reported on the time, this a part of an total transfer by Google to extra absolutely combine itself into the world of commerce.
Google fields greater than a billion shopping for inquiries every day into 24 billion listings contained inside its purchasing graph, Google Vice President and Common Supervisor of Service provider Procuring Matt Madrigal informed PYMNTS’ Karen Webster shortly earlier than the announcement
“We need to deliver all of the completely different shopping for choices collectively for customers,” he stated, “as a result of as we’ve seen with the expansion of omnichannel retail and experiences, customers count on not simply much more in product selections, however actually a change in how they store.”