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Behind the Overview host and Yelp’s Small Enterprise Knowledgeable, Emily Washcovick, shares a have a look at this week’s episode of the podcast.
Costly purchases—like an engagement ring—can typically look like a one-and-done transaction. However Robbins Brothers, a jeweler specializing in engagement and wedding ceremony rings, sees it in a different way. They’re coming alongside for the experience with you and your future partner, ensuring you get precisely the rings you each need.
Charlotte Schmidt, basic supervisor of the San Diego location, desires to be the straightforward a part of your love journey, as she calls it. “We undoubtedly name it a love journey as a result of they discovered their important different. That is the toughest half, proper? We’re making an attempt to make the opposite half straightforward and fewer nerve-racking as a result of we’re the consultants within the business and we simply stroll them by way of.”
They won’t be strolling down the aisle with you or DJing your wedding ceremony, however Robbins Brothers desires their half to go easily. It needs to be a stress-free atmosphere with an approachable employees, so that they preserve a extra informal environment that you do not typically see in high-end jewellery shops.
“It truly is in regards to the buyer interplay. It is about them having fun with this wonderful time both by themselves or collectively as a result of it is a lifetime dedication. And it is a lifetime dedication to us as nicely. We wish them to like us as a lot as they love their ring, as a lot as they love the expertise.”
Yelp reviewer Kevin H. appreciated the honesty and the schooling he obtained when it was time to buy his fiance’s—now his spouse’s—engagement ring. She had a fairly clear thought of what she wished.
“He first discovered what my spouse’s priorities have been by way of selecting the ring. The massive factor that she wished was the scale of the diamond. She wished an enormous diamond. I believe what Gare mentioned that was actually useful for me was, ‘Properly, if you’d like a big diamond, we will get you a decrease high quality. That’ll prevent cash, and it will nonetheless get you an enormous diamond.'”
Gare, Kevin’s gross sales consultant, took them outdoors and confirmed the couple the reality in regards to the diamond—the decrease high quality, however bigger diamond shone simply as brightly as a costlier one.
Offering that degree of schooling is a precedence for Robbins Brothers. “We’re making an attempt to coach you. If you cannot see a distinction between a $15,000 diamond, and as an example a $10,000 diamond, then why would we promote you the 15? Let’s promote you the ten, make you cheerful, and you’ve got confidence in us.”
It might sound counterintuitive to promote one thing inexpensive, however the employees at Robbins Brothers is extra involved about buyer satisfaction as a result of glad prospects make the very best repeat prospects. Kevin purchased his wedding ceremony ring at Robbins Brothers in addition to his spouse’s and his expertise led him to depart a optimistic evaluation on Yelp.
Charlotte is aware of they can not all be 5-star opinions, however she makes use of each optimistic and detrimental opinions to their benefit. “You’ll be able to’t make everybody glad, and we actually, actually attempt. We rejoice the 5 stars, the 4 stars.
“When it is a detrimental evaluation—and so they occur, you understand what I imply—it hits residence. It hits to the guts as a result of I’m the face of the enterprise. I’m the proprietor. They, the Robbins Brothers, entrust me to run the very best of a constructing. So I attain out to every buyer. It is being susceptible and saying, ‘The place did we go improper?'”
Robbins Brothers makes use of a buyer education-focused method to getting and retaining long-term prospects, and your small enterprise can profit from the following pointers as nicely:
- With huge purchases, an approachable procuring expertise is vital
- It isn’t in regards to the one-time sale, it is in regards to the long-term buyer relationship
- Clients respect a transparent, trustworthy schooling about what they’re shopping for
- Evaluations can enhance morale and encourage employees to be taught from each other
Take heed to the episode under to listen to instantly from Charlotte and Kevin, and subscribe to Behind the Overview for extra from new enterprise homeowners and reviewers each Thursday.
Out there on: Spotify, Apple Podcasts, Google Podcasts, Stitcher, and Soundcloud