Overshadowing its glory in earlier years, the crypto ecosystem managed to keep up a year-long highlight all through 2021. Key catalysts embody mainstream adoption of Bitcoin (BTC), a meme coin frenzy pushed by Shiba Inu (SHIB) and Dogecoin (DOGE), and proactive participation from fashionable celebrities and authority figures.
The 12 months 2021 witnessed a larger influx of influencers and celebrities to the area than ever earlier than. All the way in which from mainstream tech entrepreneurs and presidents to rappers and actuality TV stars, celebrities have gotten concerned in crypto in their very own distinctive methods. Whereas some selected to create their very own variations of crypto ecosystems and tokens, others helped unfold consciousness of assorted tasks.
As a tribute to all those that confirmed involvement in our world of crypto, let’s take a look at among the most influential celebrities that left a mark on the crypto ecosystem, in no specific order.
Legendary rapper Snoop Dogg has at all times been an early adopter and promoter of expertise and life-style merchandise. Though just a little late, the musician entered the crypto area by way of an NFT collaboration named “Decentralized Dogg.”
Snoop’s mainstream recognition has additionally led many token creators to market Snoop Dogg-branded cryptocurrencies over the previous few years, however the musician has warned traders of getting no involvement in such tasks.
Artwork by Coldie
Unique audio by @SnoopDogg
Coming collectively to maintain it enjoyable & experimental.
The ultimate 1/1 launch of the Decentral Eyes Portrait Collection within the OG fashion pic.twitter.com/ckk71dmP5d
— Coldie (@Coldie) November 29, 2021
Because the President of El Salvador, Nayib Bukele has been the torchbearer for Bitcoin’s mainstream adoption as a authorized tender. Along with taking part in a serious position in legalizing Bitcoin and constructing a related infrastructure to assist the Bitcoin financial system, Bukele stays lively on Twitter to announce the varied Bitcoin-driven initiatives of his authorities.
Regardless of sturdy preliminary opposition in opposition to Bitcoin’s use, Bukele now procures Bitcoin each time its market worth goes down. Complementing this transfer, the Salvadoran authorities has been reinvesting unrealized features from Bitcoin to fast-track the event of the Central American nation.
— Nayib Bukele (@nayibbukele) September 28, 2021
Tesla and SpaceX CEO Elon Musk made his mark on crypto when he began publicly endorsing Dogecoin (DOGE) again in 2020. Nevertheless, Musk continues to point out assist for the meme coin by committing to just accept funds in DOGE for varied services and products provided by his firms.
On account of Musk’s assist, the market worth of the DOGE token has surged multi-fold regardless of being created for the aim of mocking the crypto ecosystem. DOGE’s recognition has additionally sprouted dog-based meme tokens, Shiba Inu (SHIB) being probably the most outstanding.
— TIME (@TIME) December 13, 2021
Naomi Osaka, a high skilled tennis participant from Japan, introduced her entry into the crypto area after diversifying her portfolio in cryptocurrency, noticing the hype round Dogecoin.
Osaka’s introduction to crypto was fueled by the crypto group on Twitter. The athlete has additionally launched and promoted varied NFT initiatives, and within the course of, has made a document as the most costly NFTs being bought by knowledgeable tennis participant.
The worldwide soccer legend Lionel Messi was probably the most high-profile gamers to get linked with the crypto ecosystem in 2021. When Messi signed the deal to affix Paris Saint-Germain soccer membership, part of the wage package deal included fee within the membership’s fan tokens.
Fan tokens are a part of a rising sub-ecosystem that goals to extend fan engagement by permitting them to weigh in on sure membership choices. Different fashionable soccer golf equipment which have launched fan tokens embody Manchester Metropolis and AC Milan, simply to call a pair.
Zuckerberg’s entry into crypto has been long-awaited ever since Fb launched the white paper for the Libra cryptocurrency again in 2019. Regardless of federal stress to finish experimentations with crypto, Zuckerberg rebranded his social media firm Fb to Meta on Oct. 28, positioning itself as an early chook of the budding metaverse ecosystem.
Meta envisions creating a centralized metaverse world that may function a income supply for on-line creators. Following Zuckerberg’s footsteps, main tech giants together with Microsoft, Epic Video games and Alibaba have began exploring enterprise alternatives inside the metaverse ecosystem.
Saying @Meta — the Fb firm’s new title. Meta helps to construct the metaverse, a spot the place we’ll play and join in 3D. Welcome to the following chapter of social connection. pic.twitter.com/ywSJPLsCoD
— Meta (@Meta) October 28, 2021
The excitement round crypto this 12 months additionally received caught up with Kim Kardashian. The truth TV celebrity marked her entry into crypto by selling Ethereum Max (EMAX), an untested cryptocurrency token, on her official Instagram account.
Whereas the transfer to market (or fairly, shill) a cryptocurrency has turn into frequent follow for influencers throughout all demographics, Kardashian’s involvement in selling EMAX backfired as United Kingdom’s Monetary Conduct Authority accused her of deceptive followers by selling speculative tokens. The FCA has additionally famous that scammers pay influencers to advertise get-rich-quick schemes and normally find yourself operating away with the traders’ cash.
Kim Kardashian has additionally beforehand used her Instagram account to advertise bodily Bitcoin chips on a charity poker night time out.
American rapper Soulja Boy has been probably the most vocal celebrities on Crypto Twitter in 2021. From exhibiting assist for cryptocurrencies and Bitcoin by way of Twitter to promoting “Crank That”-branded NFTs, Soulja Boy made certain his presence was felt throughout the crypto group.
The hip-hop star has publicly disclosed proudly owning Binance Coin (BNB), Tron (TRX) and altcoins. Again in 2018, Soulja Boy launched a music named “Bitcoin” and even delivered on the music’s lyrics: “I made 100 racks off of Bitcoin.”
Whereas the rapper’s entry was welcomed by the group, he quickly attracted controversy after allegedly revealing getting paid for selling a yet-to-be-established crypto challenge.
Paris Hilton received in on the NFT wave in 2021. Regardless of her seemingly late entry, Hilton claims to have invested in Bitcoin and Ether (ETH) again when BTC was valued under $1,000.
Furthermore, the American character took to Twitter to introduce her two new pets, named “Crypto Hilton” and “Ether Reum.”
— Paris Hilton (@ParisHilton) April 7, 2021
Chess grandmaster Magnus Carlsen is among the many youthful celebrities to guide the crypto adoption drive by way of varied chess-centric occasions and initiatives. In partnership with Chess Champs, an NFT-collectible market, Carlsen and different skilled chess gamers competed for NFT trophies and money prizes in Bitcoin and cryptocurrencies.
The initiatives to introduce the chess group to crypto have been primarily pushed by FTX, a crypto alternate based by Sam Bankman-Fried. The Norwegian chess participant can be the world’s first Bitcoin chess champion, profitable over 0.6 BTC along with a money prize in a event hosted by FTX.
In contrast to earlier years, when crypto entrepreneurs and fanatics did a lot of the heavy lifting, mainstream celebrities took cost of selling crypto by minting and promoting NFTs — taking part in occasions hosted within the Metaverse, selling token choices or just exhibiting assist by buying Bitcoin and different cryptocurrencies.
With that in thoughts, we additionally bear in mind among the different fashionable figures delving into crypto. Particular mentions embody:
When you assume the title sounds acquainted, that’s as a result of it’s. Meta CEO Mark Zuckerberg’s sister, Randi, entered crypto in November by becoming a member of crypto alternate Okcoin as a model advisory council.
Randi additionally posted a YouTube video titled “What Are Meme Cash and Tokens in Crypto?” the place she discusses the expansion of DOGE and SHIB and gives steerage to her viewers about making sound crypto investments.
Indian movie actors
For India, 2021 has been a exceptional 12 months for mass crypto publicity, as mainstream actors participated in quite a few promoting campaigns and crypto-promoting initiatives.
The drive for larger crypto penetration in a market with over 1.3 billion individuals was powered by native crypto exchanges together with CoinDCX, WazirX and ZebPay. The businesses partnered with influential celebrities corresponding to Amitabh Bachchan to advertise crypto buying and selling and purchases.
On the flip facet, members of the Indian authorities proposed an anti-crypto invoice that sought to blanket-ban all non-public cryptocurrencies with out clarifying the that means of the phrase “non-public.” India nonetheless maintains a grey space relating to deciding on the legality of cryptocurrencies.
The 2021 System One World Championship racing noticed elevated participation from the crypto group as firms corresponding to Crypto.com, FuturoCoin, Bitci.com, Socios.com and Tezos sponsored groups and supported their environmental and welfare initiatives.
Beforehand, the crypto group has efficiently organized quite a few crowdfunding occasions to assist NASCAR racers get again on monitor and take part in skilled races.
The #dogecar has crashed.
TV: NBCSN pic.twitter.com/eCb1PosOI3
— NASCAR on NBC (@NASCARonNBC) June 19, 2021