Vontélle, a Black women-owned eyewear firm that launched in October 2020, just lately introduced a three-year licensing partnership with ViacomCBS Shopper Merchandise to create a kids’s eyewear line centered round Nickelodeon’s beloved characters.
“We’ll quickly launch with SpongeBob, Rugrats, and BabyShark eyewear. We’re the primary African-American women-owned eyewear firm to have such a deal,” firm co-founder Nancey Harris advised Finurah.
The corporate, co-founded by Harris and Tracy Vontélle Inexperienced, creates eyewear impressed by the African diaspora. “Vontélle was based to fulfill the demand for better-fitting vibrant, luxurious eyewear designed and handcrafted to pay homage to the African, Caribbean, and Latin diaspora,” says Inexperienced.
The corporate’s hottest design is the Rwanda Wayfarers, a wealthy and exquisite textile print that enhances any melanin tone. Harris provides that “the versatile rectangular silhouette provides a classy, skilled look.”
Launching throughout the coronavirus pandemic offered some challenges to the corporate. Nevertheless, there have been additionally some constructive factors.“Resulting from digital conferences, eyewear has develop into a strategy to present one’s character as your face is all that you just see. Thus, there was a rise in eyewear gross sales,” notes Inexperienced.
Harris added, “Eyewear is supposed to replicate your character and praise your wardrobe. Vontélle has an enormous choice, and you’ll decide your individual journey from an array of vibrant, sample enriched designs.”
She provides, “Whether or not on the lookout for a refined slay or a strong pop, our glasses are the answer. Our eyewear brightens up any temper and wardrobe.”
The duo spoke to BLACK ENTERPRISE final 12 months, the place they mentioned of the eyewear business, “Take into consideration this: In keeping with the Imaginative and prescient Council of America, one billion individuals worldwide want eyeglasses. In 2019, the worldwide eyewear market introduced in revenues over $139 billion and is estimated to develop to $259 billion by 2027.”
“But, there are lower than a handful of Black eyewear producers or designers. Contemplating 164 million American adults put on glasses and 218 million put on non-prescription sun shades (to dam solar rays), individuals want glasses as they’re a medical necessity. We’re stepping into the business on the proper time with our handcrafted ethnic designs.”