Among the many completely different crypto platforms competing available in the market, StormGain has distinguished itself with modern options to spice up its customers’ earnings. The alternate was first famous on the scene for its user-friendly interface at a time when many new customers had been turning into interested in crypto buying and selling for the primary time.
In only a few years, the corporate and the platform alike have turn out to be a power to be reckoned with within the crypto buying and selling world. We spoke to a couple of StormGain’s crew members to get some perception into what makes the service tick and the way it feels to work on the cutting-edge crypto firm.
Proper from the start, the consumer expertise was all the time on the centre of what StormGain does. We wished to make a crypto buying and selling platform that was accessible to everybody. This meant designing an interface that shows lots of data in an easy-to-understand manner and — right here’s the kicker — is easy to learn on a smartphone display!
That’s no simple process, so we’re actually pleased with what we’ve managed to attain with the platform’s design. Attempt it out, and also you’ll see. You’ve bought completely different charts and analytical instruments, buying and selling indicators, the order ebook, value data, wallets and extra, all accessible at your fingertip. It took lots of lengthy hours, brainstorming periods, exams and completely different iterations, however we’re actually pleased with what we constructed. Even within the early days, consumer suggestions all the time praised how simple StormGain was to make use of in comparison with rivals, and since then, we’ve solely made it higher.
Probably the most enjoyable a part of the job is making an attempt to consider new options, like introducing new devices or a manner to enhance the interface or tweaks to the financial mannequin that saves our customers more cash. We’re all the time researching to maintain our finger on the heartbeat of recent tendencies and combine them into our new options. We take a look at trade thought leaders, shopper suggestions, what the competitors is as much as, and take into consideration how we will make StormGain even higher. The very best occasions are when a brand new characteristic meets a shopper’s wants that they didn’t even know they had been lacking, after which they’d by no means go with out it!
Shoppers don’t understand it, however they see our work on a regular basis with out actually noticing. A colleague really referred to as us the beating coronary heart of the corporate. That’s as a result of we work in 24/7 shifts to verify there aren’t any bugs with the worth you see on display or a buying and selling instrument’s value or behaviour and that the platform retains operating shortly and easily. The crypto market is fast-paced, with lots of vital adjustments from one second to the subsequent. The very last thing anybody would need is to lose out as a result of the app freezes, crashes or one thing else, so we’re all the time watching and checking. To the consumer, it all the time ‘simply works’, however that’s as a result of we’re onerous at work!
As a result of our purchasers are in every kind of various nations and time zones, everybody on the crew has to work nights typically. The sunshine’s on within the StormGain workplaces! It may possibly get very intense as a result of different departments are at residence sleeping. I bear in mind throughout one night time shift, after I was fairly new to the corporate, I seen a slowdown on the platform and realised I used to be going to have to repair all of it on my own! However fortuitously, we get lots of coaching and mentorship after we be part of this division, so I used to be in a position to deal with it shortly with out waking up any colleagues!
James, Advertising and marketing
StormGain isn’t like another crypto alternate, and our mission is to get the phrase out about that. We need to get individuals excited, so it’s thrilling work for us, too! Now we have these huge sports activities partnerships, and as a soccer fan, it’s been a dream come true to satisfy the gamers from S.S. Lazio and Newcastle United and to see the pitch in our enterprise conferences. However as a marketer, it’s even higher to see the faces of the fortunate purchasers who win our competitions and get VIP excursions and match tickets.
Soccer is vital for us as a result of the points of successful by perseverance and luck, in addition to followers’ group spirit, are the identical values we’ve got as an organization, and we need to share that with our purchasers. One other huge side of the job is making individuals conscious of what makes StormGain completely different, and dare I say higher, than the rivals.
For instance, we’ve got a extremely modern profit-sharing mannequin, the place StormGain solely takes charges on worthwhile trades. There’s additionally our Bitcoin Cloud Miner that awards free Bitcoin to customers the extra they commerce. The concept for this got here after we made a promotion across the holidays that gave away a free Bitcoin. It generated large curiosity amongst our buyer base as a result of it seems that individuals like free stuff. Who knew?! So, to maintain that power going, we considered a manner we may give again to our group that rewards long-term engagement and that everybody can entry. Now everybody who makes use of StormGain can get free Bitcoin, and it rewards energetic merchants with a quicker mining fee.
Now we have lots of good perks like that, and most of the people wanting round for a platform won’t know what an enormous distinction they will make by way of profitability. So we work with writers, video makers, editors and translators to get the phrase out. And primarily based on all the brand new customers we get day-after-day, we’re pleased that the message is being heard!
Etienne, Buyer Assist
StormGain was designed to be simple to make use of, and it automates as a lot as potential. However we will’t neglect the necessity for human contact. In reality, it’s typically crucial a part of what we do! There’ll all the time be individuals who have questions on how stuff works. Perhaps they’re having issue doing one thing they need on the platform, and that’s the place we are available in. We perceive how vital the cash — in no matter asset — is to the shopper, so we’re all the time dedicated to discovering an answer for them. As a result of we’re the primary level of contact for many of our customers, we get to know them fairly nicely, and find out about their ambitions, what they need to do with their earnings and so forth. We’re additionally those that find out about one thing customers need that the Product crew hadn’t considered, so we go that on to our designers.
As a result of we’ve got prospects all around the world, one of many nice issues concerning the crew is attending to know all of the completely different language audio system we’ve got. After all, most of us can converse English, however we even have native audio system of Russian, Spanish, German, and the checklist goes on! The entire firm is sort of multicultural, however that is the division the place you see it probably the most.
The hardest a part of the job is due to the massive progress these days, there are an increasing number of prospects. And it’s true that they often want to attend a bit longer for a response. That’s as a result of each contact with StormGain is answered by an actual individual on the crew who has really regarded on the difficulty intimately. No copy-paste or automated responses. That’s only a waste of individuals’s time.
The humorous factor about buyer care is that you simply typically begin chatting with purchasers who’re in a extremely unhealthy temper, however you possibly can flip them into your finest pal. One scenario I’ll all the time bear in mind, a shopper had a difficulty withdrawing some crypto that he wished to make use of to purchase a marriage ring — as you possibly can think about, that’s a extremely emotional scenario! After all, I resolved this for him and bought to know the story, and by the top, he was so pleased that I acquired a marriage invitation and a promise that he would identify his first little one after me — I’m nonetheless ready to listen to about that!
Conclusion from CEO, Alex Althausen
I all the time get requested to make statements for interviews, however this time, it’s very nice to take a seat again and let the completely different crew members converse for themselves and their experiences. All of the completely different departments know one another and work carefully collectively, and lots of nice friendships have been made at work. I’m actually pleased with the crew that we put collectively at StormGain. It’s an enormous household of geeks, and the product is our child that all of us work collectively to boost and take care of with love.