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content="From PPE to running shoes, these women-led startups all have design at the crux of their business plans, showing just how pivotal the discipline can be to truly effect change across industries."/><meta data-react-helmet="true" name="keywords" content="design, female startups, startups for women, women-led startups, Allyson Felix, Deem, SCAD, SCAD School of Business Innovation, Chief Design Officer, Zillow, Saysh, Tia, Amor Sui"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2022/01/18/female-led-startups-leveraging-design/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="A woman’s touch: Why female-led startups are centering design in their business"/><meta data-react-helmet="true" property="og:description" content="From PPE to running shoes, these women-led startups all have design at the crux of their business plans, showing just how pivotal the discipline can be to truly effect change across industries."/><meta data-react-helmet="true" property="og:site_name" content="Fortune"/><meta data-react-helmet="true" property="og:image" content="https://content.fortune.com/wp-content/uploads/2022/01/Felicity-and-Carolyn-e1642534202746.jpg?resize=1200,600"/><meta data-react-helmet="true" property="og:width" content="1024"/><meta data-react-helmet="true" property="og:height" content="768"/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><meta data-react-helmet="true" name="twitter:title" content="A woman’s touch: Why female-led startups are centering design in their business"/><meta data-react-helmet="true" name="twitter:description" content="From PPE to running shoes, these women-led startups all have design at the crux of their business plans, showing just how pivotal the discipline can be to truly effect change across industries."/><meta data-react-helmet="true" name="twitter:image" 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