A glance again on my tech predictions for final 12 months.
By Tim Frank Andersen, co-founder – Liveshopper
A 12 months in the past, I posted my 10 digital predictions for 2021. All of us thought that 2021 can be a return to some sort of new regular. As a substitute, a container ship blocked the Suez Channel, messing up provide chains. Laptop chips had been unimaginable to get your arms on, delaying manufacturing in lots of industries and new Covid variants meant one other spherical of lock-downs.
However in lots of areas, issues have modified for good: With regards to work, purchasing, leisure, and exercise, the brand new digital actuality is right here to remain. So, how nicely did I foresee what really occurred? Let´s take a more in-depth look:
It’s all the time each nerve-wracking and thrilling to see how nicely I did in predicting what can be essentially the most fascinating tech developments for the 12 months to come back. I’ve regarded again and made an replace to all 10 areas to see whether or not it was a house run: 🎯, an in depth name: ⚠️ or completely off base: ⛔️
🎯 No-touch applied sciences
Not the most important shock right here. All applied sciences that supplied options eliminating contact had a unbelievable 12 months.
NFC fee, face rec in airports, sensor-controlled environment, and so forth.
An amazing danish instance is Aeroguest who’s rolling out their touch-free check-in resolution for lodges, the place your telephone turns into your resort key. Go test them out.
🎯 Every thing as a service
The variety of subscriptions that we’ve per family has exploded in the course of the 12 months. Every thing from digital yoga lessons to Podcasts and meals supply now comes as a subscription. And it isn’t unusual for a household to subscribe to Disney+, Netflix, HBOMax, Apple+, and Amazon Prime on the identical time. It´s a terrific enterprise mannequin as a result of we shoppers are likely to overlook. Subsequent up is the subscription aggregator that may keep watch over the whole lot and make it tremendous easy so that you can handle and cancel the subscriptions you don´t need anymore. Like Truebill does.
🎯 Hybrid is the brand new black
Despite the fact that most of us at the moment have a hate relationship with Zoom and Groups. Now we have additionally loved the upside of not having to journey for hours to attend a bodily assembly and the liberty and suppleness that comes from working at house sometimes.
The identical goes for conferences and seminars, spinning lessons, lectures, and purchasing. Hybrid fashions are right here to remain. They may change into significantly better over time and supply really immersive experiences as soon as we enter the metaverse.
🎯 Goodbye to the bodily pockets
Truthfully, when was the final time you paid with bodily cash? I didn´t use them in any respect in 2021. I do know this differs from nation to nation and that Denmark is among the many most digitalized international locations on the planet, with our driver’s license, vaccine passport, and well being card all being digitalized.
However this growth is sweeping throughout the globe. In keeping with CNBC, practically 47% of shoppers say they won’t store at a retailer that doesn’t provide contactless fee.
The idea of Purchase Now, Pay Later (BNPL) additionally surged throughout 2021 — simply take a look at the event at Klarna now with a market cap at $ 46 billion — value greater than Deutsche Financial institution. One other clear indicator is that the subsequent technology gained´t be carrying a bodily pockets.
🎯 TV purchasing on steroids: stay streaming e-commerce
This one was a transparent house run and the enterprise space that I’ve determined to dedicate all my time to by co-founding the corporate Liveshopper.
In a pre-show to Single´s day, the 2 Chinese language stay stream anchors Viya and Austin Lee managed to promote for a mixed $ 3 billion of products throughout their 12-hour present!
Proper now, 15% of all e-commerce In China comes from liveshopping. It´s nonetheless early days in Europe and US, however McKinsey estimates that the US will attain the identical stage in 2026. In Denmark, The electronics warehouse Energy offered for 20 million DKK throughout a 4 hours Black Friday present, so it´s additionally a actuality right here.
⚠️ Nationwide Managed Digital Currencies
This one is a bit tough since you’ll be able to argue whether or not the glass is half full or half empty. Whereas tasks are transferring ahead in lots of international locations like Russia, Japan, and america, in response to China’s digital yuan undertaking that’s already at a complicated stage, it would take a number of years earlier than these Central Financial institution Digital Currencies can be publicly accessible for everyone.
However whereas The Danish Nationwide Financial institution has determined to not be energetic on this area, Sweden formally launched eKrona in September, creating the world’s second digital forex backed by a central financial institution. So I’ll depend this as a partial house run.
⚠️ A New Well being Paradigm
In 2021, I had my first digital session with my physician, and it labored tremendous clean.
Recipes and check outcomes are transferred digitally, appointments are booked on-line and emails are being answered.
However there’s nonetheless a protracted method to go earlier than we face the total impact of the paradigm shift I predicted and described final 12 months.
So despite the fact that rather a lot is occurring around the globe, and firms like Whoop with their new 4.0 resolution and Oura with their Technology 3 ring are making nice progress, we didn´t fairly find yourself the place I anticipated.
⚠️ Subsequent-level wi-fi short-distance applied sciences
2021 noticed the launch of each the Apple Airtag and the prolonged Discover My … App, so by no means has it been simpler to seek out your stuff. All due to the built-in Extremely Large Band in all Apple gadgets.
In September Amazon launched their Sidewalk undertaking along with a canine monitoring system referred to as Fetch. However that´s about it. The revolutionary stuff that you might hope for didn’t present up, so I suppose it´s a tie right here.
⛔️ The Video games Struggle is pushed for 2022
Despite the fact that each the Xbox Collection X and the Sony Ps 5 have launched, we’re nonetheless ready for the massive breakthrough gaming titles. On the identical time, it has been nearly unimaginable to get your arms on any of the brand new consoles in 2021 –due to provide chain points and lack of laptop chips.
So, the massive battle appears to have been pushed to 2022 and it’s certain to be a race about who brings the good and most spectacular titles to market.
One of many long-awaited video games which have simply been launched is the Matrix awakens, construct on Unreal Engine 5. The trailers present a powerful and really detailed world the place you get to be NEO and wander round by yourself.
Every platform will attempt to outmaneuver the opposite by releasing proprietary video games: Marvel will launch Spiderman 2 in a unbelievable decision — solely accessible on Ps 5. On the Xbox, Masterchief is again in Halo Infinite — 20 years after the primary Halo sport. Now we´re speaking 120FPS in 4K Extremely HD. And to high that, the sport can be included within the subscription service: Xbox Sport Move — the all-you-can-game bundle for $ 15/month. So, the battle can be fought on consoles, on titles, and on subscription companies. Keep tuned for the 2022 season.
⛔️ Yet another factor: AR Glasses should have to attend one other 12 months
I do know. This one was my large guess and my large hope. Sadly it didn´t occur. Despite the fact that Fb — now Meta — got here via with their launch of Essilorluxottica co-lab smartglasses, it wasn´t the AR glasses that we’re all ready for. Snap additionally launched their new technology of spectacles, calling them AR glasses , nevertheless it´s not the actual deal.
I’m nonetheless impatiently ready for Apple to launch their glasses and there´s lots of rumors that it’s going to occur in 2022. I suppose we´ll simply have to attend another 12 months …
In conclusion: A Yr of hits and misses
As all the time you’ll be able to´t win all of them, however most of my predictions got here in fairly shut. A whole lot of releases had been postponed due to shortages in elements and provide chain points, however seen from a digital perspective 2021 was a wild 12 months anyway the place challenges and alternatives had been inconsistently distributed between industries.
New know-how areas popped up in the course of the 12 months, which I’ll tackle in my 10 tech predictions for 2022. I’m executed compiling my record, so keep tuned right here for my subsequent articles about essentially the most fascinating digital subjects we’ll all speak about and work with for the 12 months to come back.